Christian Dior Parfums
Concept generation for visual merchandising in Dior retail stores.
This countertop display, featuring bespoke design and dynamic branding, advanced to final development stages, demonstrating a high level of professional skill and a strong vision for defining brand elegance.
The Brief
The brief was to develop a new countertop fixture for the Dior skincare range, designed specifically for smaller retail environments with limited space and budget.
The fixture needed to fit within dimensions of 800mm (width) by 600mm (depth), and take visual inspiration from both past and current Dior flagship store concepts.
Client
Dior Retail Design Team
Year
2022
Concept Development
The design challenge allowed a focused week-long timeframe for the generation of three distinct concepts that effectively addressed the brief. These concepts were then skillfully converged into a cohesive final design proposal.
Final Design Proposal
3D Concept Visualisation
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