An innovative approach to luxury packaging that captures Chanel’s signature elegance in the form of a chic bracelet infused with the iconic Bleu De Chanel fragrance.
~ Created and refined within a 24 hour design challenge.
CHANEL
Concept and Packaging Design
The Brief
The brief required the development of an innovative way for customers to engage with, experience, and apply a Chanel product from their selection of fragrance, makeup, or skincare categories.
To meet this challenge, I focused on delivering an elegant packaging solution and application method that elevates the user’s experience with a Chanel fragrance.
Client
Chanel Visual Merchandising Team
Year
2022
Concept Development
Research into both men’s and women’s products revealed a gap in the market, with the men’s products suffering from a lacklustre user experience.
This led to a concept focused on elevating the unboxing experience of Bleu De Chanel, a popular mens fragrance that reflects the brand’s signature elegance.
The final design features a refined box with a translucent blue resin casing, presenting the fragrance and bracelet as if they were gracefully floating in a pool of water, visually immersing customers in Chanel’s world of luxury.
Product Visuals
Final Design Concept
I would love to share more about my design process with you! If you have any questions, need more information, or just want to chat about my work, feel free to connect.
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